One photo of your product. A finished advert.

Your product, not a drawing of one

The photo you add is the star of the video. Its background is removed, the product is measured, and the camera moves over the photo itself: a slow push to its label or screen, a reveal with its name, a card with your button at the end. Nothing is redrawn, so the colours, the shape and the logo on it stay exactly as they are.

For the moments in between, the video shows your product in everyday places: a watch on a bedside table, a kettle on a kitchen counter, a bag by the door. These pictures are generated with your photo as the reference, and each one is checked against it: same product, the right way up, only one of it. A picture that fails is made again, up to four times, and left out if it still isn't right. There are never people in them, because generated hands and faces still go wrong too often.

Six kinds of advert

An advert for perfume and an advert for running shoes shouldn't feel the same. Each style has its own shots, pace, voice and music, written for it, not a filter on one template.

If you don't pick a style, it is chosen from your description: a sale when you write a price, a feature tour for something with several specs, hype for sport and street, a gift for things people give, premium otherwise. You can switch style in the studio at any time; the film is rewritten in the new style, and one click undoes it.

The music is made for each film, not picked from a library. Each style has its own tempo and instruments, and its moments land on the video's cuts: a hype film hits on its very first frame and goes silent for half a beat before the final card, and a sale's new price lands on a hit.

Seven looks

Separately from the style, the look sets the light, the colours and the type: Tech (dark, teal light), Warm (candlelight and a serif), Luxe (copper on black), Fresh (daylight on cream), Bold (black and a loud colour), Retro (a 70s sunburst) and 8-bit (an arcade screen). Save your brand colour in the brand kit and it replaces the look's accent colour.

Nothing you didn't say

The script is written only from your description, or from your product page if you pasted a link. A second check reads the finished words against those facts and sends back anything they don't support, so the video won't promise "lasts a lifetime" or "best on the market" unless you said so. The web address on the button is taken exactly from what you wrote. You read the whole script before anything is exported, and you can change every word.

A photo or a link

• A photo: choose Product on the home page and drag a JPG, PNG or WebP into the photo box. A product photo on a plain background works best, but a photo on a table or a shelf works too: the product is cut out either way.
• A link: paste the address of the product's page. The page's own product photo is used and its text becomes the facts. See product link to video, and the pages for Amazon listings and Shopify stores.
• Neither: describe the product in a sentence or two and you get an animated product explainer with drawings instead. That suits apps and services, which have nothing to photograph.

How long it takes

Writing the script takes about half a minute. Preparing the film (the voice, the music and three pictures of your product, each checked) takes a minute or two more, while you read and edit the script. Exporting the finished MP4 takes a few minutes after that. You get a vertical 9:16 video for Reels, TikTok and YouTube Shorts.

When a picture can't be made

The picture service refuses some products outright. In our tests every picture of a perfume in a square dark glass bottle was refused, most likely because it looks like a bottle of spirits. When that happens you're told plainly, and close-ups of your own photo take the place of those pictures, so the video still works.

The PineTime is a real open-source watch; the other sample products are made up for this page. Photos: PineTime smartwatch by Unnerving duck, canvas dog shoes by ELTORO.VET, leather duffel bag by Harsh Jadav, skateboard by Zachary Staines and brass candle holder by Janko Ferlič, all CC0 on Wikimedia Commons; lint roller by Eric Luo, CC BY 2.0.

How it works

1. Choose Product and add a photoOn the home page pick Product, drag in one photo of what you sell (or paste its link), and say what it is: its name, what it does, the facts you want said, a price if it's on sale, and your web address.
2. Pick a style, or let it choosePremium, Hype, Problem → fix, Feature tour, Sale or Gift. Without a pick, the style is chosen from your description.
3. Read the scriptEvery line comes from your description or your page. Change any word; the preview follows.
4. Choose a look and exportTech, Warm, Luxe, Fresh, Bold, Retro or 8-bit, with your brand colour if you saved one. Export a vertical MP4 for Reels, TikTok and Shorts.

Questions

Updated 2026-11-10