New: paste your product link
Already have a product page? Choose Product and paste its link instead of describing it. The page is read in about a second and the script uses only its facts: name, price, features and benefits. See product URL to video.
A structure that sells without hype
The Product explainer writer mode follows the shape that most good explainers share:
- The problem. Open with the moment your customer recognises: "You only notice you're out of stock when a customer asks."
- What the product does, in one plain sentence.
- Two or three concrete benefits, each with its own drawing.
- How it works, often as steps joined by arrows.
- A call to action from your brief: a website, an offer, a WhatsApp number.
The AI is instructed to claim only what your brief says about the product, so it won't invent features, awards or numbers. Give it the facts you want said.
Your brand on every frame
The brand kit puts your identity into the video:
- Logo on screen.
- Brand colours for the background and accents.
- Your handle.
- A call to action that replaces "Follow", for example "Visit acme.com".
Combined with the drawn style, the result looks like a designed explainer rather than a slideshow of stock clips that could belong to any company.
What to put in your brief
| Include | Example |
|---|---|
| Who it's for | "Owners of small grocery shops" |
| The problem | "They run out of fast-selling items without noticing" |
| What it does | "Tracks sales and sends a restock reminder on WhatsApp" |
| Two or three benefits | "No more empty shelves; orders in one tap; works on any phone" |
| Proof you can stand behind | "Used in our own three shops since last year" |
| The call to action | "Try it free at example.com" |
Leave out anything you can't back up. The video will say what you write.
An example script
# hook
Your best-selling item just ran out, and you found out from a customer.
# headline: Restock, before it's gone
Our app watches your sales and sends a reminder when stock gets low.
# list: Fewer empty shelves; Orders in one tap; Works on any phone
That means fewer empty shelves, orders in one tap, and it works on any phone.
# outro
Try it free at example.com.
The list: scene shows each benefit as a card, with its own drawing, at the moment the narrator says it.
Where product explainers go
- Your website's home page or product page, in 16:9, with the narration on the left and the animation on the right.
- Ads and Reels in vertical 9:16.
- LinkedIn and feeds as a square video, or as a carousel with one slide per scene.
- Sales follow-ups: a short video link explains more than a long email.
The post kit also writes a LinkedIn post, social captions and a blog article from the same script, in any of the 10 languages.
How it works
- Describe your productChoose the Product explainer mode and write who it's for, the problem, what it does, the benefits and your call to action.
- Check every claimRead the script and remove anything you can't stand behind. Highlight the product name with stars.
- Apply your brandAdd your logo, brand colours, handle and call to action with the brand kit, and choose a voice and music.
- Export where you need itSign in with Google for free and download 16:9 for your website, vertical for ads and Reels, or square for feeds.
Questions
Will the AI make up features?
It is instructed to claim only what your brief says about the product. You can edit every line before you download.
Can I add my logo and colours?
Yes. The brand kit adds your logo, brand colours, handle and a call to action that replaces "Follow".
Can I show screenshots of my product?
The style is animated line drawings and motion graphics rather than screenshots or footage. For a recorded demo, Caption my video adds captions to your own clip.
Which format is best for a website?
16:9. The narration sits on the left and the animation on the right, which suits a hero section or a product page.
Can I make it in other languages?
Yes. The same product explainer can be made in 10 languages, including Urdu, Hindi and Arabic.
Updated 2026-10-28