For businesses without a product page
Not everything you sell sits on a product page with a price. A clinic, a salon, a tutor, an agency, a restaurant or an app explains itself on its homepage and its service pages. Those pages already say who you help, what you do and why people choose you. That's a promo video's script.
What it reads from your site
- The headline and summary at the top of the page: what you do in one line.
- Sections and feature lists: your services, what's included, how it works.
- Numbers: years in business, clients served, hours, sizes, anything stated on the page, shown as animated counters.
- Testimonials that appear on the page, quoted as they are.
Menus, cookie banners and footers are ignored. In our tests, a meditation app's homepage gave a video that opened on lying awake at 3 a.m., named the app's sleep stories and breathing exercise from the page, quoted one customer, and ended on the site's address.
Only what your site says
The writer is held to your page: no invented clients, awards, prices or promises, in the script, the title or the hook. If the page doesn't say it, the video doesn't either. You read and edit the full script before the video is made.
Ideas for your site's pages
| Paste | Get |
|---|---|
| Your homepage | A 30 second introduction to the business |
| One service page | A video about that service, for an ad or a post |
| An app's landing page | A walkthrough of its main features |
| A launch or offer page | A short video announcing it |
| An "about us" page | The story of who you are and why you started |
Your brand and your call to action
The button at the end shows your site's address by default. Save your logo, brand colours and your own call to action ("Book a free class", "Call us today") in the brand kit and every video carries them.
Every shape and ten languages
Download vertical for Reels, TikTok and Shorts, square for the Facebook and Instagram feed, and 16:9 for YouTube or your own site. Pick the video's language from ten, each with a natural voice, to reach customers in their own language. The publish kit writes the post's title, description and hashtags.
When a page can't be read
A few sites block readers or show nothing until a browser runs them. A second reader that opens the page like a browser usually gets through. If it still can't, you're told, and you can describe the business in a sentence or two instead.
How it works
- Copy your page's linkYour homepage, a service page or a landing page.
- Paste it with Product chosenYour site is read in a second or two and the promo script is written from it.
- Edit and brand itChange any word, pick a voice and a template, and add your logo and colours.
- Download and postSign in with Google (free) and download the MP4 in the shape you need.
Questions
Does my site need to sell products?
No. Service, business and app pages work the same way: the video is written from what the page says about you.
Will it invent claims about my business?
No. Promo videos only use facts, names and numbers from your page, including in the title and the first line.
Can I make a video from a competitor's site?
Make videos about your own business or ones you have permission to promote. You're responsible for what you publish.
My site is in another language. Does it still work?
Yes. The page is read as it is, and the script is written in whichever of the ten languages you choose.
Is it free?
Writing the script and watching the preview are free with no sign-up. The free plan includes 3 downloads with a small ContentRoof mark; paid plans export in 1080p without it.
Updated 2026-11-02