ContentRoof

Brand assets

ContentRoof logos and brand guidelines

The logos, colours and rules for ContentRoof and ContentRoof Lab, for press, partners and anyone writing about us. Every logo is here as SVG and PNG, for dark and light backgrounds.

Download the brand kit (.zip)Questions: [email protected]

ContentRoof

The logo for the product at contentroof.com: the gradient play tile and the wordmark.

ContentRoof logo, white wordmark
Logo, for dark backgroundsThe main logo: the tile and the wordmark.SVG3 KBPNG56 KB
ContentRoof logo, navy wordmark
Logo, for light backgroundsThe same logo with the wordmark in dark navy.SVG3 KBPNG63 KB
ContentRoof mark: a play triangle on a gradient tile
Mark (the tile)For avatars, app icons and small spaces.SVG<1 KBPNG40 KB
ContentRoof logo, all white
One colour: whiteOn photos or any dark, busy or coloured background.SVG3 KBPNG45 KB
ContentRoof logo, all black
One colour: blackFor print and single-colour use on light backgrounds.SVG3 KBPNG44 KB

ContentRoof Lab

The Lab is where we publish research and engineering notes. It has its own logo: a 3D play mark with ContentRoof | Lab. Use it for the Lab and for anything that comes from it.

ContentRoof Lab logo on a dark background
Lab logo, for dark backgroundsThe 3D play mark, ContentRoof, and Lab.SVG5 KBPNG76 KB
ContentRoof Lab logo on a light background
Lab logo, for light backgroundsDark wordmark and a deeper blue for Lab, so it holds on white.SVG5 KBPNG83 KB
ContentRoof Lab mark: a 3D play button in violet and blue
Lab markThe 3D play mark alone, on a transparent background.SVG1 KBPNG69 KB
ContentRoof Lab icon
Lab app iconThe mark on deep navy: profile pictures and favicons.SVG2 KBPNG66 KB
ContentRoof Lab logo, all white
One colour: whiteA single-colour version for dark backgrounds.SVG5 KBPNG46 KB
ContentRoof Lab logo, all black
One colour: blackA single-colour version for print and light backgrounds.SVG5 KBPNG45 KB
ContentRoof Lab social card
Social card, 1200 × 630The picture shown when a Lab page is shared.PNG99 KB

Colours

Click a colour to copy its hex code.

ContentRoof

ContentRoof Lab mark

The mark is a gradient. Use the supplied files; these are for matching other elements to it.

ContentRoof Lab pages

The Lab reads like a research note: warm paper in the day, near-black at night.

Type

The wordmark

“ContentRoof” in the logo is set in a bold sans and drawn as outlines. Always use the supplied files; don't retype it.

Product and website

Turn one sentence into a video

Inter, falling back to the reader's system font. Urdu, Arabic and Hindi use Noto Nastaliq Urdu, Noto Naskh Arabic and Noto Sans Devanagari.

ContentRoof Lab

Research notes, with numbers

A reading serif for text, a sans for labels and a monospace for data and figures: all system fonts, so nothing waits on a download.

Using the logos

Clear space

Keep an empty margin around the logo equal to half the height of the play mark on every side.

ContentRoof Lab logo inside its clear-space margin

Minimum size

On screen, keep the full logo at least 140 px wide and the mark alone at least 24 px. In print, at least 35 mm and 8 mm.

Which file

  • Dark or coloured background: the dark logo, or white on photos.
  • Light background: the light logo, or black in print.
  • Prefer SVG; it stays sharp at any size. Use PNG where SVG isn't accepted.

The name

Write ContentRoof as one word with a capital C and R, and ContentRoof Lab for the research lab.

Please don't

Don't stretch or squash it
Don't recolour it
Don't put the white version on a light background
Don't rotate or tilt it
Don't add shadows or glows
ContentRoof | Lab
Don't retype the wordmark

About ContentRoof

In one sentence

ContentRoof turns one sentence into a narrated, animated video with captions in eleven languages, then helps you post it everywhere.

In a paragraph

ContentRoof is a video-generation company with its own research lab. Its product turns one sentence into a finished, narrated video: an AI-written script, a natural voice, word-by-word captions and animated visuals, in eleven languages (English, Urdu, Hindi, Arabic, Spanish, French, Portuguese, German, Italian, Russian and Polish), ready for YouTube Shorts, TikTok and Reels. ContentRoof Lab publishes the company's research and engineering notes, including what didn't work, with the numbers it measured.

Writing about us? A link to contentroof.com is always appreciated. If you need something that isn't here, write to us.