ContentRoofLab

What's new

Cinematic stories: every shot moves in its first second

Each shot of a cinematic story now starts with a quick push as it cuts in, then settles into a slow drift.

A cinematic story is told in pictures made for each moment, filmed with a moving camera that gives every picture depth. Until now that camera eased in and out evenly across the whole shot. The middle of a shot moved, but its first second hardly did, and the first second after a cut is exactly where the eye expects motion.

Now most of the camera's move happens in the first second of each shot: a quick push as the picture cuts in. The rest of the shot is a slow drift, and the move is slightly wider overall.

We measured the change on the Hachikō story by comparing frames: across the first second of each shot, frames now differ more from one another (22 dB PSNR, from 28 dB; lower means more motion), and the later drift stays calm (22 dB, from 19 dB).

Nothing changes in how you make a story. Type the idea, pick "Cinematic story", and every shot gets the new camera.

Make a cinematic story →

The dog who waited at a train station for nine years: a cinematic story
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  4. More than 300 explainer animations, picked by what each sentence says